Buyer Circulation
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Last Twelve Month’s Buyer File
By: Jim Coogan Is your direct marketing business growing? It’s a simple question but the answer isn’t so easy. The core, the essence, the kernel of whether your business is growing, shrinking or static is hidden... Category: Buyer Circulation
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Are You Mailing Too Deeply Into Your Buyer File?
By: Jim Coogan Increasing the frequency of buyer file mailings is a straightforward circulation technique to build sales and profitability. Catalogers often mail buyer file segments all the way down to breakeven... Category: Buyer Circulation |
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