Financial Planning
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What’s Your Catalog’s Financial Objective?
By: Jim Coogan Seems like a very basic question. When you ask a circulation manager what is the catalog’s financial objective, there are several possible answers.
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Small catalogers must profit Every Day!
By: Jim Coogan Small catalogs need to make a profit every day. Circulation planning must drive enough sales to cover your daily fixed costs. Many small catalogers don’t make this straightforward calculation as... Category: Financial Planning |
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